1. Short, descriptive web page titles
Google only look at the first 68 characters. Do not make the title longer, because the results are shown as a chopped down version in Goole’s listings. It looks poor!
2. Find keywords/phrases that are converting
Sometimes it is not the phrases that you think are obvious that generate the most traffic. Use the Google Keyword Finder to research the key phrases and what gets most clicks for your industry.
3. Most important first
Your most important key words or phrases go first through to the least important at the end.
4. Target your keywords/phrases
Choose specific keywords for your title in order to have more targeted traffic.
5. Get the content right
Don’t try to blag it! If you sell tennis rackets make sure your title says that and the content of your page also reflects what you are saying – DO NOT put your company name in the title until the end, the content will not reflect your company name and unless it is word of mouth, no one will search for your company name, how do they know who you are? Users find you by searching for the things they are looking for. “Tennis rackets” You have “We Sell Tennis Rackets” in your page title then you are telling the search engines exactly what you do and so on!!!
6. Make it unique
How ever hard it may be take the time to create unique titles. Don’t just copy your competitors – it’s a big no no.
7. Do not stuff keywords
A title with 30 keywords rammed in it looks terrible, creates poor click through ratios and will have a detrimental effect on your search position. Use unique combination’s and be descriptive.
8. Use different titles for each page
Make sure that you use targeted titles that are relevant to the content of each page. DO NOT use the same title twice. Each page must have it’s own title that describes the page.
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